The Kraft Cheese Foot
How did I end up with this foot made out of cheese? Some years ago, Shaq made this really weird bet about the playoffs and licking cheese off of feet.
In 2019, Steve Kerr called him out on it.
When Shaq clarified that it had to be Kraft cheese, we jumped on it.
Within hours, we commissioned a foot made out of Kraft cheddar cheese. We tried to send it to both Steve Kerr and Shaq, but their lawyers politely declined. To this day I have absolutely no idea why.
Agency: VaynerMedia
ECD: Mike Pierantozzi
Copywriter: Zach Schweikert
Art Director: Jill Archibold