Goldfish – Stay (We Missed Old Bay Goldfish) – Clio Music Short List / Cannes Shortlist
Old Bay Goldfish are the most popular limited edition flavor the brand has ever released. Fans were heartbroken when the initial run ended. For their 2023 re-release, we took all of the tweets and emails lamenting their disappearance and turned them into an anthem, with a little help from Marylander Lisa Loeb and her classic "Stay (I Missed You).”
Agency: Saatchi & Saatchi NY
ECD: Dustin Tomes
ACD: Jason Burke
ACD: Erin Evon
Sr. Copywriter: Zach Schweikert
Sr. Art Director: Jill Archibold