Pepperidge Farm – Have a Little Taste
How do you show off Pepperidge Farm’s discerning taste in their first brand campaign in more than two decades? You get a refined British woman like Ted Lasso star Hannah Waddingham to wax poetic about their cookies… or should that be biscuits? This campaign tested top 5% best performing of all ads across Ipsos’ creative database, if you’re into that sort of thing.
Agency: Saatchi & Saatchi NY
ECD: Dustin Tomes
CD: Liz Harrison, Liz Delp, Vahbiz Engineer
Sr. Copywriter: Zach Schweikert
Sr. Art Director: Jill Archibold