Zach Schweikert is a copywriter.

#RIPeanut

Now I’m not going to claim the idea to kill Mr. Peanut as my own, but somebody had to write all those tweets from his estate. Running a #1 trending topic is a trip, especially when it out-trends a president’s impeachment trial.

Reading Mr. Peanut’s Will

I did have the privilege of writing this spot to promote our Super Bowl giveaway. Putting words in Wesley Snipes’ mouth is a weird experience.

New York Times Obituary

What a responsibility! One of the highlights of my copywriting career was writing the old nut’s obituary.

Agency: VaynerMedia
ECD: Mike Pierantozzi
CD: Vince Lim
CD: Matt Herr
Copywriter: Zach Schweikert
Art Director: Jill Archibold